Branding Vegas Style
One of the largest trade shows in the country is orchestrated by a Newtown, CT based organization, the National Shooting Sports Foundation. Each year, they put together an industry conference that...
View ArticleIs PETA More Than a PITA?
While catching up on documentaries recently, I came across a video of a few years ago titled, “I Am an Animal.” The video is an insight into the motivation and tactics of Ingrid Newkirk, the co-founder...
View ArticleWhat Hollywood Can Teach Business
The Oscars have been handed out and people are talking about whether they agree or disagree with the awarding of the Academy Awards. Some prospective movie-viewers are busy filling out their movie...
View ArticleDoes your Business Suffer From Mistaken Identity?
Whenever law enforcement attempt to identify a suspect, they are quite aware that eyewitness accounts can be notoriously inaccurate as to details, descriptions, and order of events. Similarly,...
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